餐飲加盟店的選址是一項(xiàng)復(fù)雜的工作,在考慮基本因素的基礎(chǔ)上,還應(yīng)確定陜西特色小吃加盟店具體的經(jīng)營場(chǎng)所.選擇具體的經(jīng)營場(chǎng)所應(yīng)遵循下列基本原則:
The location of restaurant franchises is a complex job. Considering the basic factors, we should identify the specific business premises of Shaanxi characteristic snack franchised stores.
1.目標(biāo)市場(chǎng)原則.任何餐飲企業(yè),都要根據(jù)目標(biāo)市場(chǎng),選擇適當(dāng)?shù)牡攸c(diǎn),建立相應(yīng)的規(guī)模,選擇相應(yīng)的設(shè)施設(shè)備和相應(yīng)的經(jīng)營內(nèi)容和服務(wù)檔次.連鎖餐廳的目標(biāo)市場(chǎng)一般是高、中檔次的工薪收入的階層,地址宜選擇商業(yè)中心、居民區(qū)域和工薪階層工作區(qū)域,經(jīng)營方式上可分析餐飲業(yè)連鎖經(jīng)營的選址模式選擇快餐、自助餐等.
1. target market principles. Any catering enterprises, according to the target market, choose the appropriate location, the establishment of the corresponding scale, select the appropriate equipment and the corresponding business content and service quality. The restaurant chain target market is generally high and medium grade wage income class address should choose a commercial center, residential area and the working class work area, the mode of operation of the catering industry chain operation mode, location choosing fast food buffet.
2.容易接近原則.連鎖餐廳應(yīng)選擇在交通便利的商業(yè)區(qū)、經(jīng)濟(jì)區(qū)、文化區(qū),要盡可能的設(shè)置規(guī)模相當(dāng)?shù)耐＼噲?chǎng),方便顧客來往;連鎖餐廳應(yīng)按所在地人們行進(jìn)、停留的規(guī)律選址.總之,餐廳原則上應(yīng)選擇在顧客容易接近的地段和位置,因?yàn)轭櫩褪且苑奖阈詠頉Q定進(jìn)入哪家餐飲企業(yè)的.
2. easy to close principle. Restaurant chain should be selected in the convenient transportation and commercial area, economic area, cultural area, as far as possible to set the scale of the parking lot, the convenience of customers from the restaurant chain; should be where people travel, stay of location. In short, the restaurant should in principle be accessible in the choice of sites and locations customers, because the customer is to facilitate to determine into which catering enterprises.
3.具有可見度原則.連鎖餐廳的可見度是指餐廳位置的明顯程度,比如說選址的位置無論在街頭、街中、巷尾,應(yīng)讓顧客從任何一個(gè)角度看,都能獲得對(duì)餐廳的規(guī)模和外觀的感知,當(dāng)然這需要從建筑、裝飾等幾個(gè)方面來完善.一般而言,連鎖餐廳宜緊靠某條主要街道,繁華的商業(yè)區(qū)域或某個(gè)公寓區(qū).
3. has the visibility principle. Visibility refers to the restaurant chain obviously restaurant location, such as site location in high street, in the street, and should let customers from any point of view, can be obtained on the size of the restaurant and the appearance of perception, of course it needs several from the building, decoration etc. to improve. In general, a restaurant chain should be close to the main street, the bustling commercial area or a flat area.
4.投資預(yù)期目標(biāo)原則.連鎖餐廳在選址時(shí),除考慮外部因素外,還應(yīng)考慮自身的條件,如經(jīng)營品種、方式等,要以能實(shí)現(xiàn)預(yù)期投資目標(biāo)的地點(diǎn)來衡量地理位置的優(yōu)越程度.
4., the principle of investment target is expected. Considering the external factors, the chain restaurants should also consider their own conditions, such as the variety and mode of operation, etc., and we should measure the superiority of the geographical location with the location that can achieve the expected investment target.